Chinese companies Huawei and Honor, as well as other smartphone manufacturers, have raised the prices of their products starting from September 1. The price increase reaches 20%, and in monetary terms — almost 1,000 yuan (about $148). According to the Yicai publication, the price increase is linked to a sharp rise in the cost of memory chips, which analysts call a key factor in the revision of pricing policy.
On the Huawei VMALL platform, variations of the Mate 80 have become more expensive by 800 yuan, or 11–17%, while the Enjoy 90 Pro Max model has increased in price by 200 yuan (8–10%). Honor has raised prices for two versions of the Power 2 by 19–20%, and the cost of the Magic 8 series has increased by 5–12%. In early August, Xiaomi also adjusted the prices of models in the Xiaomi 17, Redmi K90, and Turbo 5 series, and on September 1, some items were re‑evaluated again.
According to Counterpoint Research, in the second quarter, prices for smartphone memory increased by more than 80% compared to the previous quarter. As senior analyst Bai Shenghao noted, the new 2‑nanometer processors will be significantly more expensive than last year’s flagship chips. In this regard, manufacturers may optimize their product lines and postpone the release of certain flagship models in order to curb the growth of final prices.
